Schwartzman & Associates, Inc.: Home

Rock-Ola: Rock-Ola Jukebox to be Featured as "Wheel of Fortune" Prize

Mon, 22 Sep 2008 10:04:41 GMT

New Nostalgic Music Center Jukebox Showcases Touch Screen Interface, Holds Nearly 3,000 CD’s LOS ANGELES (January 2007) Rock-Ola Manufacturing Corporation, the top U.S. maker of jukeboxes with an 80-year tradition of nostalgic American design and engineering,...

Rock-Ola: Rock-Ola Debuts Digital Jukeboxes at Consumer Electronics Show

Mon, 22 Sep 2008 09:42:12 GMT

American Manufacturer Since 1927 Adds iPod Compatibility, Onboard Digital Music Storage LOS ANGELES (January 2007) – Rock-Ola Manufacturing Corporation, the top maker of jukeboxes in America, continues to stay at the forefront of the jukebox evolution...

SendOrder.com: SendOrder.com and Netfish Extend B2B Procurement

Thu, 26 Jun 2008 12:30:39 GMT

Netfish XDI Technology and SendOrder.com Commerce Interchange to Enable Enhanced B2B Collaboration among Partners, Suppliers, and Customers MOUNTAIN VIEW, Calif./Aug. 3, 2000 – The SendOrder.com Commerce Interchange, a leading supply chain event...

How to Get the Most Out of a PR Agency

Fri, 30 May 2008 11:08:23 GMT

If you want to get the most effort out of any PR agency or freelancer, give them projects they can be successful executing. If you’re the client who’s always making unrealistic demands, you’re the one they’re going to dread calling, and dread servicing. ...

How to Write a Great Press Release

Fri, 30 May 2008 11:08:23 GMT

It may seem obvious, but the key to a great press release is highlighting what the most newsworthy aspect of your announcement, whether or not it’s something you want to talk about. You may be announcing a product that a community of activists find...

The Key to a Winning Press Kit

Fri, 30 May 2008 11:08:23 GMT

In today’s digital age, where people have access to a breadth and depth of information and news online, flashy, die cut press kits are largely a thing of the past. They continue to have value at trade shows and conferences, where reporters are...

Events

Fri, 30 May 2008 11:08:23 GMT

New Media PR Boot Camp March 26 - 27, 2009 - New York City PRSA Professional Development Center | Map New Media PR Boot Camp February 12 - 13, 2009 - Miami Kovens Conference Center | Map New Media PR Boot Camp January...

New Media PR Boot Camp Reveals Best Practices for Blogging, Blogger Relations, Press Releases SEO and Online Social Networking

Wed, 30 Apr 2008 18:00:00 GMT

(LOS ANGELES -- April 30, 2008) - Eric Schwartzman, a recognized expert on new media, will teach his popular two-day New Media PR Boot Campon May 1 and 2 in Los Angeles. Schwartzman has taught his course for numerous Fortune 500 corporations, academic...

New Media PR Boot Camp

Mon, 24 Mar 2008 14:23:08 GMT

Testimonials Find Out Upcoming Seminars "Eric's New Media Boot Camp demystified social media for our organization and gave us the momentum and confidence to move forward into this brave new world." -Michael Kroll Strategic Planning Manager Toyota...

PR Podcast Boot Camp

Mon, 24 Mar 2008 14:23:08 GMT

Testimonials Find Out Upcoming Seminars "This is an incredibly eye-opening workshop. If you’re considering integrating podcasts into your marketing mix, this workshop is a must." - Heather Karki, Product Manager, IDC "This...

New Media Boot Camp Reveals Best Practices for Blogging, Blogger Relations, Search Engine Optimization and Online Social Networking

Tue, 28 Aug 2007 14:22:52 GMT

Public Relations Society of America Secures New Media Pioneer Eric Schwartzman for Sept. 13 & 14 Workshop in NYC (LOS ANGELES July 26, 2007) The Public Relations Society of America has secured Eric Schwartzman to teach his two-day new media boot...

NBC "Heroes" Star Hayden Panettiere Confirmed to Attend Gen Con Indy 2007

Sun, 19 Aug 2007 14:28:31 GMT

WHO: Hayden Panettiere, cheerleader Claire Bennet on the Emmy-nominated NBC television series "Heroes" will be in Indianapolis on Sunday, August 19 at Gen Con Indy to discuss "Following Your Dreams" and meet fans in the Family Fun Pavilion at Gen Con...

Eric Schwartzman - Public and Academic Speaking Credentials

Wed, 01 Aug 2007 10:05:16 GMT

To inquire about Eric Schwartzman's speaking and/or training availability, please contact Katie Hillier at khillieratschwartzmandotcom or 310-446-8310. Protecting Your Brand in User-Generated Spheres, Speaker CTAM Summit 2007 Washington Convention Center,...

Los Angeles PR Firm and APM Music Honored for Podcast Production

Tue, 19 Jun 2007 14:49:49 GMT

(LOS ANGELES, June 19, 2007) -The Public Relations Society of America has awarded the coveted Bronze Anvil Award to Schwartzman & Associates for the creation and podcast production of The APM Film & TV Music Podcast, beating out 926 applicants...

Marketing Sherpa Names "On the Record…Online" Best Business-to-Business Marketing Podcast for 2007

Tue, 27 Mar 2007 14:53:45 GMT

(LOS ANGELES, March 27, 2007) - Out of over 250 entries, MarketingSherpa has awarded their top honors, the coveted Gold B-to-B award, to "On the Record...Online," the popular online pr, new media marketing, and business-to-business marketing podcast...

RSS, Blogs, Podcast and Social Media Experts to Share Knowledge at PR Online Convergence Conference in Los Angeles on May 16-18, 2007

Wed, 21 Mar 2007 14:56:58 GMT

Knowledge and best practices on deploying RSS, blogs, podcasts and new media for public relations and corporate communications revealed (LOS ANGELES/March 21, 2007) Experts on the use of RSS, blogs, podcast and new media in public relations and...

Los Angeles Industry Insiders Confirmed to Debate Impact of Blogs, Podcasts and New Media on Business of Media and Entertainment

Tue, 20 Feb 2007 15:05:15 GMT

UCLA Panel Moderated by Eric Schwartzman Scheduled for Wednesday, Feb. 21 at 8pm WHAT: Noted Los Angeles-based media business authorities will convene to discuss the impact of blogs, podcasts, emerging personal publishing and social media platforms...

Los Angeles New Media PR Workshop at UCLA Extension

Wed, 24 Jan 2007 10:13:56 GMT

Jan. 24 to Feb. 21, 2007 Wednesdays at 7pm UCLA Main Campus 147 Dodd Hall $225 Don't Be Left Behind! Learn How to Integrate Blogs, Podcasts, RSS, Online Pressrooms and Search Engine Optimized Press Releases into PR Campaigns. Forward thinking...

UCLA Extension Debuts New Media Public Relations Course this Winter Quarter

Fri, 05 Jan 2007 15:11:57 GMT

Public Relations Training to Focus on New Media Technology Including Blogs, Podcasts and RSS to Generate Public Awareness UCLA Extension students and local public relations and marketing professionals looking to update their communications skills...

New Media Marketing Communications White Paper Released by iPressroom at Syndicate Conference

Tue, 16 May 2006 12:33:40 GMT

(New York City/May 16, 2006) iPressroom Corporation, a company that provides online public relations and interactive marketing communications tools and services, and boutique PR firm Schwartzman & Associates, have released a new white paper titled...

Expert Panel to Reveal How to Build a Business Case for Podcasting at Syndicate Conference in New York

Mon, 15 May 2006 12:25:08 GMT

New York City - May 15, 2006 - Mainstream news media professionals responsible for podcasting initiatives currently underway at BusinessWeek, WashingtonPost.com and New York Public Radio are confirmed to appear on an expert panel at the Syndicate Conference...

Art of Podcasting Explored at Los Angeles Brewery Art Walk, April 22-23

Mon, 17 Apr 2006 15:27:13 GMT

L.A. Podcasters Open Doors to Studio 101 for Q&As and Podcast Tapings (LOS ANGELES - April , 2006) The LA Podcasters, a network of Los Angeles-based podcast producers whose shows are as spread out in subject-matter as the region's freeway...

"On the Record…Online" to Release Exclusive with David Pogue of the New York Times

Tue, 08 Nov 2005 09:32:54 GMT

Los Angeles, Calif. - Nov. 8, 2005 - On Friday, Nov. 11th, entertainment, media and technology PR professional by day, podcaster by night, Eric Schwartzman releases a new episode of "On the Record…Online" -- the podcast that takes listeners beyond the...

LA Podcasters Announce Podcast Freeway Series to Highlight Area’s Diversity

Wed, 19 Oct 2005 09:42:46 GMT

(LOS ANGELES - Oct. 19, 2005) The LA Podcasters, a network of Los Angeles-based podcast producers whose shows are as spread out in subject-matter as the region's freeway infrastructre, will host their first annual Podcast Freeway Series featuring an...

Blogs as Marketing and Corporate Communications Tools

Mon, 17 Oct 2005 09:46:46 GMT

Santa Monica, Calif.- Oct. 17, 2005 -- Is there a place for blogs in the world of corporate communications and marketing? That's the question members of the Software Council of Southern California sought out to answer at a meeting last month in...

Podshow CEO Ron Bloom Shakes Up Media Business

Tue, 11 Oct 2005 09:54:11 GMT

In-Depth Interview Reveals Venture Funded, New Media Company's Disruptive Strategy Los Angeles, Calif. -Oct. 11, 2005 - Entertainment, media and technology PR professional by day, podcaster by night, Eric Schwartzman has released his latest...

Schwartzman & Associates Release Executives Guide to Podcasting

Mon, 26 Sep 2005 09:58:45 GMT

LOS ANGELES - Sept. 26, 2005 - Top podcasters Michael Butler of the Rock and Roll Geek Show, Chris McIntyre of Podcast Alley (recently acquired by Podshow), Eric Rice of Audioblog.com and Eric Schwartzman of On the Record...Online spoke...

Beyond the Press Release: Executives from IBM, Audible and Podshow Reveal Podcast Marketing and PR Strategies

Tue, 20 Sep 2005 10:01:36 GMT

(LOS ANGELES - Sept. 20, 2005) Entertainment, marketing and public relations executives can learn how forward thinking companies are integrating podcasting into their communications programs by downloading or subscribing to a new podcast by Eric Schwartzman....

Ragan's Media Relations Report

Thu, 01 Sep 2005 18:00:00 GMT

Just when you thought you were getting the hang of blogs, along come podcasts, adding a new monkey wrench to throw into the media relations machine.

Targeted Outreach Results in Broader Awareness For ESC

Mon, 11 Jul 2005 18:00:00 GMT

Entertainment Studios Corp. (ESC) produces, distributes and sells advertising time for 15 TV programs. As such, it often competes with major media conglomerates that are also public companies.

Are We There Yet? Not Quite, But Online PR Starts to Cruise

Wed, 30 Mar 2005 18:00:00 GMT

It may be taboo in public relations, but Heath Shackleford, PR manager at American Healthways Inc. (Nashville), admits that he “always hated press releases.”